MATTHIEU VAUTRIN
EDHEC Sustainable Behaviour Hackathon
Awarded for participating in the EDHEC Sustainable Behaviour Hackathon, hosted by EDHEC Business School in partnership with Behaven, the sustainable behaviour consultancy. In today’s world, marketing sustainable products isn’t enough. To truly make an impact, brands need to unlock sustainable consumer behaviour — helping people not just buy sustainable products, but embrace and maintain sustainable choices in their daily lives.
This hackathon brought students together with forward-thinking brands to tackle real-world sustainability challenges. Using behavioural science and practical tools, participants explored innovative ways to overcome barriers, drive positive change, and turn insights into action. Through their participation, students gained:
● Expertise in sustainable behaviour strategies to influence consumer choices and inspire lasting change.
● Collaboration experience by solving pressing challenges alongside leading brands.
● Skills in innovation, critical thinking, and ethical leadership—key for addressing global sustainability goals.
This badge represents a commitment to advancing sustainability through actionable, behaviour-led solutions that benefit people, the planet, and prosperity.
Skills / Knowledge
- Behavioural science
- Behaviour change
- Problem solving
- Cocreation
- Sustainable marketing
- Customer journey
- Marketing research
- Presentation skills